The P.S. is one of the most-read lines in a sales email. Skimmers jump straight to it, so it’s your second shot at the people who didn’t read the middle.

This prompt from my toolbox writes six of them, each doing a different job, so you can pick the one that fits the email.

Write 6 different P.S. lines for the end of my email. Each one should do a different job:

1. Restate the offer in one line for people who skimmed
2. Answer the biggest reason someone wouldn't buy
3. Add one detail I didn't mention in the email
4. A short personal note from me
5. Tease what's in my next email
6. A one-liner that's just a little funny

The email: announcing my new PLR video course, The 90-Day Pantry Engineer
The offer: 24-lesson video course on building a 90-day family food pantry, with full rebrand-and-resell rights, $12.95 at launch
Biggest objection: "I don't know anything about prepping, so I can't sell this"
Next email: a walkthrough of what's inside the download folder

Keep each P.S. under 40 words. Don't invent testimonials, results or deadlines. If a P.S. needs a detail you don't have, put it in [BRACKETS] for me.

I ran it in Gemini for my 90-Day Pantry Engineer launch. The objection one was the keeper:

THE PLR SHOP

Done-for-you content you can put your name on

PLR articles and ebooks you can rebrand and sell as your own (or hand out as a lead magnet).

Browse the PLR Shop →

“P.S. Worried you aren’t a ‘prepper’ expert? You don’t have to be. The course is ready-to-go; I’ve done all the teaching, so you can just focus on selling it and keeping 100% of the profit.”

The funny one was pretty good, too: the course is worth it “just so you don’t end up living off a single expired jar of pickles during the next blizzard.”

Make It Yours!

Swap in your email, your offer and the one objection you hear most.

Write 6 different P.S. lines for the end of my email. Each one should do a different job:

1. Restate the offer in one line for people who skimmed
2. Answer the biggest reason someone wouldn't buy
3. Add one detail I didn't mention in the email
4. A short personal note from me
5. Tease what's in my next email
6. A one-liner that's just a little funny

The email: [WHAT THE EMAIL IS ABOUT]
The offer: [WHAT YOU'RE SELLING, WITH PRICE]
Biggest objection: [WHY SOMEONE WOULDN'T BUY]
Next email: [WHAT'S COMING NEXT]

Keep each P.S. under 40 words. Don't invent testimonials, results or deadlines. If a P.S. needs a detail you don't have, put it in [BRACKETS] for me.

The Line You Should Not Touch!

“Don’t invent testimonials, results or deadlines.”

Leave that one alone. The P.S. is where fake “John from Ohio made $4,000” quotes love to show up. It also left a [BRACKET] for the bonus detail it didn’t have, which is exactly what you want.

Full Disclosure

It still made up a personal note for me: “Building my own family pantry changed how I sleep at night.” Nice line, not mine….I generally sleep like garbage despite being a thorough prepper. Read the personal one closely and rewrite it with something true.

It also promised a video walkthrough “tomorrow morning” when I only told it the next email. Check every time and date it adds. Want the whole sales page in the same style? The sales page prompt writes it.

Need Something To Sell?

No offer for the P.S. to point at yet? That’s where my PLR shop comes in: done-for-you content you can put your name on and use as your own.

Browse the PLR Shop →

Go write your P.S. first. Then write the email that earns it.